https://thestooppgh.com/blog/ Influencer marketing, digital advertising, and content production insights from The Stoop, a Pittsburgh digital agency, with real campaign numbers. en-us Tue, 22 Sep 2026 00:00:00 +0000 https://thestooppgh.com/blog/content-production-at-scale-gym.html https://thestooppgh.com/blog/content-production-at-scale-gym.html Wed, 08 Apr 2026 00:00:00 +0000 A behind-the-scenes breakdown of the Iron 24 Corporate content shoot — 20 videos, 60 photos, 1 drone video, 4 shooting blocks, 13 total shoot hours. https://thestooppgh.com/blog/themed-content-calendar-food-brands.html https://thestooppgh.com/blog/themed-content-calendar-food-brands.html Wed, 25 Mar 2026 00:00:00 +0000 A practical framework for a repeatable, themed content calendar — drawn from a year of managing a Pittsburgh meal prep brand. https://thestooppgh.com/blog/organic-social-growth-landscaping.html https://thestooppgh.com/blog/organic-social-growth-landscaping.html Wed, 11 Mar 2026 00:00:00 +0000 How a strategy-first, organic-only approach drove 38K+ impact and +275 followers for Sylvan Gardens across 9 months of social media management. https://thestooppgh.com/blog/cross-brand-partnerships-guide.html https://thestooppgh.com/blog/cross-brand-partnerships-guide.html Tue, 24 Feb 2026 00:00:00 +0000 Using the real X Shadyside x SXP x Lucid Juice partnership as a case study — structure, incentives, custom products, and why a broker makes it work. https://thestooppgh.com/blog/15-fitness-influencers-267k-views.html https://thestooppgh.com/blog/15-fitness-influencers-267k-views.html Tue, 10 Feb 2026 00:00:00 +0000 A full breakdown of the X Shadyside influencer campaigns — 15 influencers, 2 seasons, 267,838 views, $6,750 total spend. https://thestooppgh.com/blog/influencer-marketing-roi-guide.html https://thestooppgh.com/blog/influencer-marketing-roi-guide.html Thu, 15 Jan 2026 00:00:00 +0000 Using real data from 15+ influencer activations, here's how to measure CPM, CPC, and engagement to calculate actual influencer marketing ROI. https://thestooppgh.com/blog/anatomy-of-a-47k-nonprofit-campaign.html https://thestooppgh.com/blog/anatomy-of-a-47k-nonprofit-campaign.html Mon, 08 Dec 2025 00:00:00 +0000 How targeted paid media on Meta and LinkedIn raised $47,139 in donations for a nonprofit EMS provider. https://thestooppgh.com/blog/how-we-generated-480k-views-for-dr-tea.html https://thestooppgh.com/blog/how-we-generated-480k-views-for-dr-tea.html Wed, 12 Nov 2025 00:00:00 +0000 A deep dive into the #LoveIsBrewing Valentine's Day campaign for Dr. Tea — from influencer sourcing to 480,334 views at $4 CPM.