Our Ethical Standards
The Stoop is built on trust — with our clients, their audiences, and the influencers we work with. We hold ourselves to clear ethical standards because our industry depends on authenticity.
- Transparent reporting. Every campaign includes honest, unmanipulated analytics. We report real numbers — we never inflate metrics or cherry-pick data
- FTC-compliant influencer disclosure. All sponsored content we manage includes proper disclosure (#ad, #sponsored, paid partnership labels) in compliance with FTC endorsement guidelines
- Authentic influencer vetting. We screen for fake followers, purchased engagement, and bot activity. We only activate influencers with genuine, engaged audiences
- No misleading claims. We don't promise guaranteed results, viral content, or specific follower counts. We commit to strategic execution and transparent measurement
- Client confidentiality. Campaign strategies, internal metrics, and business information shared with us remain confidential unless explicitly authorized for case study use
- Fair influencer compensation. We advocate for fair pay for influencers. We negotiate in good faith and ensure all influencers are compensated per their signed agreements
Privacy Policy
Effective date: April 17, 2026
The Stoop LLC ("we," "us," "our") operates the website thestooppgh.com. This privacy policy explains how we collect, use, and protect your information.
What information do we collect?
We collect information you voluntarily provide through our contact forms, including your name, email address, phone number, company name, and message content. We also collect standard analytics data through Google Analytics and Google Tag Manager, including IP address, browser type, pages visited, and time on site.
How do we use your information?
- To respond to your inquiries and provide requested services
- To send relevant communications about our services (only if you've contacted us)
- To analyze website traffic and improve our site experience
- To measure advertising and campaign performance
How do we protect your information?
Form submissions are processed through GoHighLevel (GHL), a SOC 2 compliant CRM platform. Website traffic is encrypted via HTTPS/SSL. We do not sell, trade, or transfer your personal information to third parties. We do not store credit card or payment information on our website.
What cookies and tracking do we use?
- Google Analytics (GA4): Measures site traffic and user behavior. Data is anonymized and aggregated
- Google Tag Manager (GTM): Manages analytics and marketing tags
- GoHighLevel: Powers our contact forms and chat widget. Processes form submissions securely
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
Do we collect information from minors?
No. Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from minors.
Terms of Service
What governs our client relationships?
All client engagements are governed by a Master Services Agreement (MSA) and individual Statements of Work (SOW). These documents define scope, deliverables, timelines, payment terms, and termination provisions. No work begins without a signed agreement.
Who owns the content we create?
Content produced under a client engagement becomes the client's property once all related invoices are paid, unless otherwise specified in the SOW. The Stoop retains the right to use completed work for portfolio and case study purposes, subject to client approval.
How does termination work?
Either party may terminate an agreement for convenience with 30 business days' written notice. Termination for material breach requires 30 days' written notice with opportunity to cure. Specific termination terms are defined in each MSA.
What about website content?
All content on thestooppgh.com — including text, images, graphics, and code — is the property of The Stoop LLC unless otherwise noted. Case study data is published with client authorization. You may not reproduce, distribute, or create derivative works from our content without written permission.
Influencer Disclosure Policy
The Stoop complies fully with FTC Endorsement Guidelines for influencer marketing:
- All sponsored influencer content includes clear disclosure (#ad, #sponsored, or platform-native paid partnership labels)
- Disclosures are placed prominently — not buried in hashtag strings or below the fold
- Influencers are contractually required to disclose their material connection to the brand
- We monitor published content to verify disclosure compliance before and after posting
Data Handling & Retention
- Form submissions are retained in our CRM (GoHighLevel) for as long as the business relationship is active
- Analytics data is retained per Google's standard retention policies (14 months for GA4)
- You may request deletion of your personal data at any time by emailing mike@thestooppgh.com
- We respond to data deletion requests within 30 business days
Contact Us
For questions about this policy, data requests, or ethical concerns:
- Email: mike@thestooppgh.com
- Phone: 412-616-0542
- Address: The Stoop LLC, 222 Cairo Street, Pittsburgh, PA 15211