X SHADYSIDE
Author: Mike Pernice, Founder · Last updated: September 2026
Two seasons of influencer-driven content campaigns and eight months of organic social for X Shadyside — a family-owned, all-inclusive fitness facility in Pittsburgh's Shadyside neighborhood, operating since 1994.
"New Year, New Us"
Want a New Year membership push for your fitness brand?
Plan Your CampaignThe Gym’s Own Feed, Week After Week
After the New Year campaign, The Stoop took over X Shadyside’s own Instagram and ran it through the fall campaign and beyond. From May 15 to December 31, 2023, each month ran on a set package of about 24 stories, 8 reels, and 4 feed posts, planned week by week in a shared tracker that held every post’s topic, draft, and caption and, once it was live, its views, impressions, and engagements.
The calendar ran on recurring beats: Monday Motivation, reminders to get to the gym, member spotlights and client reviews, X Pump class promos, hours and location stories, polls and questions, and meet-the-owners posts. It carried the gym’s offers, from summer memberships and day passes to the refer-a-friend, $0 activation fee, and Fall into Fitness countdown, and it kept the Lucid Juice partnership in front of members with 21 posts and stories tagging the juice shop.
Reels Cut From the August Shoot
Promo Stories
From the August Content Shoot
Reels did the heavy lifting. Across the posts with Instagram analytics logged from June to December, reels averaged 929 views each, more than twice a feed post (417) and almost seven times a story (136). The top performer was a “Time Is Running Out” countdown reel for the Fall into Fitness offer at 4,183 views, followed by a gym-music reel at 2,771 and a November reel tagging Lucid Juice at 1,842. In every month with analytics logged, the account drew between 8,300 and 11,700 Instagram views.
Want a weekly calendar that keeps your gym’s feed full?
Talk Organic Social"Fall into Fitness"
Need a back-to-school activation for your gym?
Build Your ActivationX Shadyside × Lucid Juice
The Stoop brokered a multi-brand partnership across X Shadyside, SXP, and Lucid Juice — resulting in custom-branded recovery juices, cross-promotional social, member discounts, and event sales.
Want us to broker a multi-brand partnership for your business?
Explore PartnershipsOur Process
Sourcing
Sourced 50+ Pittsburgh-area fitness, lifestyle, and student-creator influencers across two seasons. Vetted for audience fit, engagement quality, and brand alignment.
Activation
Activated 15 influencers across two seasons under collaborative reel + story + likeness-rights deals. Onboarded each with brief, hashtags, and deliverable timelines.
Production
3-hour content shoots on location at the facility for each campaign. Produced reels, photos, story posts, and a paid ad reel with full brand framing.
Distribution & Reporting
Multi-platform posting (Instagram + Facebook), paid amplification, and full campaign reporting on views, engagements, link clicks, and CPM.
Team: Mike Pernice (Account Manager) · Jason Robinson (Multimedia Producer)
Two Seasons of Measurable Reach
Influencer content consistently outperformed branded posts in engagement, the multi-brand partnership opened new revenue streams, and X Shadyside proved that local businesses with strong community roots can leverage influencer marketing to drive real, measurable growth.
Between and around the campaigns, the gym’s own Instagram logged 61K+ views over eight months of organic posting, with reels averaging 929 views each.
Read more on the blog: How 15 fitness influencers drove 267K+ views in 2 campaigns · How to build cross-brand partnerships that actually work
Questions About This Project
What results did the X Shadyside influencer campaigns produce? +
Across two seasons, "New Year, New Us" in Q1 2023 and "Fall into Fitness" in Q3 2023, the campaigns generated 267K+ total views, 307K+ impressions, and 5.8K+ link clicks, with 15 influencers activated.
How many influencers took part? +
The Stoop sourced 30 influencers and activated 7 for the New Year campaign, then sourced 23 and activated 8 for Fall into Fitness, for 15 activated influencers in total.
What is the Lucid Juice partnership? +
The Stoop brokered a strategic partnership between X Shadyside, SXP, and Lucid Juice that added a member benefit and opened cross-promotion across the three Pittsburgh businesses.
Did The Stoop also run X Shadyside’s own social media? +
Yes. From May 15 to December 31, 2023, The Stoop ran X Shadyside’s Instagram on a monthly package of about 24 stories, 8 reels, and 4 feed posts, 254 pieces in all. More than 61,000 Instagram views were logged from June to December, and reels averaged 929 views each.
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