X SHADYSIDE
Two seasons of influencer-driven content campaigns for X Shadyside — a family-owned, all-inclusive fitness facility in Pittsburgh's Shadyside neighborhood, operating since 1994.
"New Year, New Us"
30 Sourced · 7 Activated · December 2022 — February 2023
Want a New Year membership push for your fitness brand?
Plan Your Campaign"Fall into Fitness"
23 Sourced · 8 Activated · August — September 2023
Need a back-to-school activation for your gym?
Build Your ActivationX Shadyside × Lucid Juice
X Shadyside · SXP · Lucid Juice
The Stoop brokered a multi-brand partnership across X Shadyside, SXP, and Lucid Juice — resulting in custom-branded recovery juices, cross-promotional social, member discounts, and event sales.
Want us to broker a multi-brand partnership for your business?
Explore PartnershipsOur Process
Sourcing
Sourced 50+ Pittsburgh-area fitness, lifestyle, and student-creator influencers across two seasons. Vetted for audience fit, engagement quality, and brand alignment.
Activation
Activated 15 influencers across two seasons under collaborative reel + story + likeness-rights deals. Onboarded each with brief, hashtags, and deliverable timelines.
Production
3-hour content shoots on location at the facility for each campaign. Produced reels, photos, story posts, and a paid ad reel with full brand framing.
Distribution & Reporting
Multi-platform posting (Instagram + Facebook), paid amplification, and full campaign reporting on views, engagements, link clicks, and CPM.
Team: Mike Pernice (Account Manager) · Jason Robinson (Multimedia Producer)
Two Seasons of Measurable Reach
Influencer content consistently outperformed branded posts in engagement, the multi-brand partnership opened new revenue streams, and X Shadyside proved that local businesses with strong community roots can leverage influencer marketing to drive real, measurable growth.
Ready to build your next campaign?
Let's create something that moves your audience.