X Shadyside is a family-owned, all-inclusive fitness facility in Pittsburgh's Shadyside neighborhood, operating since 1994. The Stoop built and managed multi-season influencer campaigns — producing end-to-end creator activations, content shoots, social media management, and a multi-brand strategic partnership.
X Shadyside had been a staple in Pittsburgh's fitness community for nearly three decades, but needed a fresh approach to drive new memberships and connect with a younger demographic. Traditional advertising wasn't cutting through the noise of a saturated fitness market.
They needed a partner who could bridge the gap between their established reputation and the digital-first audience they wanted to reach — without losing the authentic, community-driven identity that made them special.
Targeted new membership sign-ups at the start of the new year. X Shadyside offered 50% off the first month membership for anyone who referred a friend who also joined. The Stoop sourced and vetted 30 local creators, activated 7 — Ashley Neicea, Dr. Brian Meenan, Alex Nichols, Cam Laconi, Ana Sofia, Miranda Martin, and Michelle Lagree — for 3-hour content shoots, collaborative reels, story posts, and likeness rights across Instagram.
Total Campaign Budget: $2,300 influencer + $1,400 ad spend + $4,750 Stoop services | CPM: $24.55 | CPC: $1.00
Targeted high school and college students returning for the new school year. X Shadyside offered $0 activation fee for sign-ups between 8/21 — 9/18, plus a free 12th month on annual memberships for referrals. The Stoop managed the full campaign — sourcing and vetting 23 creators, locking 8 (PJ Frontino, Ethan Mittereder, Joel Tarzoho, Gabriella Hornack, Peyton Manko, plus The Health Blend's Maggie, Leila, and group page) — including a 3-hour AD shoot, collaborative reels, 4x story posts per creator, and a paid ad reel.
Total Campaign Budget: $2,000 influencer + $1,500 ad spend + $1,200 photo/video + $250 graphics + $250 management | CPM: $30.81 | CPC: $2.29
The Stoop brokered a multi-brand partnership between X Shadyside, SXP, and Lucid Juice — resulting in custom branded recovery juices, cross-promotional social media, member discounts, and event sales.
The Stoop developed a full-funnel influencer strategy that went beyond one-off posts. We embedded creators into the X Shadyside brand story, creating authentic content that resonated with Pittsburgh's fitness community.
Across two campaign seasons, The Stoop transformed X Shadyside's digital presence. Creator content consistently outperformed branded posts in engagement, and the multi-brand partnership opened new revenue streams and cross-promotional opportunities.
The campaigns proved that influencer marketing isn't just for DTC brands — local businesses with strong community roots can leverage creator partnerships to drive real, measurable growth.
Let's create something that moves your audience.