IRON 24
Author: Mike Pernice, Founder · Last updated: July 2026
Cinematic content production and influencer activation across two Iron 24 locations — corporate HQ in Pearland, TX, and the South Hills franchise in Pittsburgh.
Local Franchise
“Mike had done multiple projects for my businesses, he’s the best so I keep coming back. Highly recommend.”
Want a franchise content package built around your local market?
Plan Your Franchise ContentCorporate
“I had the pleasure of working with The Stoop on a photo & video project for our fitness brand. They expertly guided us through the entire process from conception to completion, demonstrating professionalism and creativity every step of the way. They were incredibly accommodating to feedback and made adjustments seamlessly. The final assets exceeded our expectations and will serve as a valuable part of our brand for years to come. I highly recommend The Stoop to anyone looking for top notch creative work!”
Need a batch content shoot for your corporate brand?
Book Batch ProductionOur Process
Pre-Production
Master Services Agreement, shot list, location scouting, and influencer recruiting across two markets.
Production
Multi-day shoots across South Hills and Pearland. Cinematic video, photography, aerial drone, and on-site influencer activation.
Post-Production
Color grading, audio mixing, branding, text overlay, and multi-format delivery (9x16, 16x9, 1x1) for every channel.
Activation
12+ local influencers gifted memberships, generating organic UGC tagged @iron24pittsburghsouth and @iron24hq.
Team: Mike Pernice (Account Manager) · Jason Robinson (Multimedia Producer)
A Comprehensive Content Library
A content library that fuels Iron 24's social, web, and marketing across both markets — and an organic influencer footprint in Pittsburgh's fitness community before the South Hills franchise even fully launched.
Read the full breakdown on the blog: Content production at scale: how we shot 81 assets for a national gym brand
Questions About This Project
What did The Stoop deliver for Iron 24? +
36 videos and 90+ color-graded photos across two markets, the South Hills franchise in Pittsburgh and the corporate headquarters in Pearland, TX, including aerial drone footage delivered in 9x16 and 16x9 formats.
How many influencers were activated? +
12+ influencers, building an organic footprint in Pittsburgh's fitness community before the South Hills franchise fully launched.
How does Iron 24 use the content? +
The work became a content library that fuels Iron 24's social, web, and marketing across both markets.
Need premium content for your brand?
Let's produce something worth watching.
