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IRON 24

Content Production & Influencer Activation

Cinematic content production and influencer activation across two Iron 24 locations — corporate HQ in Pearland, TX, and the South Hills franchise in Pittsburgh.

Videography Photography Droneography Educational Video Influencer Activation UGC Post-Production MSA Retainer
35+
Videos Delivered
90+
Photos Color-Graded
2
Markets Covered
12+
Influencers Activated
Engagement 1 — South Hills, PA

Local Franchise

16
Videos
30+
Photos
6
Influencers

Owner: Sam Pitcairn

★★★★★
“Mike had done multiple projects for my businesses, he’s the best so I keep coming back. Highly recommend.”
Samuel Pitcairn Owner, Iron 24 South Hills · Google Review · December 2024

Want a franchise content package built around your local market?

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Engagement 2 — Pearland, TX

Corporate

20
Videos
60
Photos
8
Influencers

4 Shoot Blocks · Aerial Droneography · 9x16 + 16x9 Delivery

★★★★★
“I had the pleasure of working with The Stoop on a photo & video project for our fitness brand. They expertly guided us through the entire process from conception to completion, demonstrating professionalism and creativity every step of the way. They were incredibly accommodating to feedback and made adjustments seamlessly. The final assets exceeded our expectations and will serve as a valuable part of our brand for years to come. I highly recommend The Stoop to anyone looking for top notch creative work!”
Andy Giefer Franchise Marketing Professional · Google Review · December 2024

Need a batch content shoot for your corporate brand?

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How We Did It

Our Process

01

Pre-Production

Master Services Agreement, shot list, location scouting, and influencer recruiting across two markets.

02

Production

Multi-day shoots across South Hills and Pearland. Cinematic video, photography, aerial drone, and on-site influencer activation.

03

Post-Production

Color grading, audio mixing, branding, text overlay, and multi-format delivery (9x16, 16x9, 1x1) for every channel.

04

Activation

12+ local influencers gifted memberships, generating organic UGC tagged @iron24pittsburghsouth and @iron24hq.

Team: Mike Pernice (Account Manager) · Jason Robinson (Multimedia Producer)

The Results

A Comprehensive Content Library

35+
Videos Delivered
90+
Photos Color-Graded
2
Markets Covered
12+
Influencers Activated

A content library that fuels Iron 24's social, web, and marketing across both markets — and an organic influencer footprint in Pittsburgh's fitness community before the South Hills franchise even fully launched.

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