DR. TEA
Author: Mike Pernice, Founder · Last updated: September 2026
Dr. Tea is a family-owned bubble tea shop in Pittsburgh's Shadyside neighborhood. The Stoop ran the #LoveIsBrewing Valentine's Day influencer campaign — concept, local influencers, on-location shoots, and a digital ad — and paired it with a full-service marketing proposal to set the shop up for sustained growth.
The Challenge
Dr. Tea was a beloved local bubble tea shop looking to amplify its brand presence and drive foot traffic — especially around key seasonal moments. As a small, family-owned business, they needed a marketing partner who could deliver big results on a lean budget.
The goal was clear: create buzz, build a loyal social following, and establish a scalable marketing foundation that could grow with the business.
#LoveIsBrewing Influencer Campaign
A Valentine's Day campaign that turned Dr. Tea into a must-visit date spot, built on influencer content shot on location at the shop and a paid digital ad.
Want a seasonal influencer campaign built around your brand's biggest moments?
Plan Your CampaignOne Day in the Shop
On February 4, ahead of Valentine's Day, The Stoop brought two local creators, Emily and Mike, into the Shadyside shop for an on-location content shoot: product stills of the drinks on the counter and lifestyle frames at the in-store mural and the tables. The #LoveIsBrewing campaign was built on the content shot that day.
The Proposal
Beyond the campaign, The Stoop delivered a full-service marketing proposal that gave Dr. Tea a clear roadmap for brand identity, quarterly advertising, and ongoing influencer partnerships — positioning them for long-term growth.
- Brand identity
- Social media strategy and content calendar framework
- Quarterly ad campaigns
- Influencer marketing
Need a marketing roadmap before your next launch?
Request a Strategy ProposalOur Process
Campaign Concept
Built the #LoveIsBrewing concept and creative direction around one idea: Dr. Tea as the Valentine's Day date spot.
Influencer Sourcing
Sourced and managed local influencers for Valentine's Day content.
Content Production
Coordinated on-location content shoots at the shop and managed all influencer deliverables, timelines, and approvals.
Marketing Proposal
Delivered the full-service marketing proposal and content calendar framework so Dr. Tea could keep building after Valentine's Day.
480,334 Views From One Seasonal Campaign
The #LoveIsBrewing campaign exceeded expectations — generating 480,334 views, 651,244 impressions, 6,154 engagements, and 1,730 link clicks. The campaign drove 166 new followers during the promotion window, establishing Dr. Tea as a social media presence in Pittsburgh's food scene. Beyond the campaign, the full-service marketing proposal positioned Dr. Tea for long-term growth.
Read the full breakdown on the blog: How we generated 480K views for a local bubble tea shop
Questions About This Project
How many views did the #LoveIsBrewing campaign get? +
The campaign generated 480,334 views, 651,244 impressions, 6,154 engagements, and 1,730 link clicks from one Valentine's Day campaign, and drove 166 new followers during the promotion window.
What did The Stoop do for Dr. Tea? +
Concept, local influencer sourcing, on-location content shoots, and a paid digital ad for the #LoveIsBrewing Valentine's Day launch, paired with a full-service marketing proposal for long-term growth.
Who is Dr. Tea? +
Dr. Tea is a family-owned bubble tea shop in Pittsburgh's Shadyside neighborhood.
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