Dr. Tea is a family-owned bubble tea shop in Pittsburgh's Shadyside neighborhood. The Stoop executed a Valentine's Day influencer campaign, coordinated content shoots, managed creator deliverables, and provided a comprehensive full-service proposal spanning brand identity, social media strategy, quarterly ad campaigns, and influencer marketing.
Dr. Tea was a beloved local bubble tea shop looking to amplify its brand presence and drive foot traffic — especially around key seasonal moments. As a small, family-owned business, they needed a marketing partner who could deliver big results on a lean budget.
The goal was clear: create buzz, build a loyal social following, and establish a scalable marketing foundation that could grow with the business.
Valentine's Day Campaign
The Stoop designed a Valentine's Day influencer campaign — #LoveIsBrewing — that turned Dr. Tea into a must-visit date spot. We paired the campaign with a full-scope brand strategy proposal to set Dr. Tea up for sustained growth.
The #LoveIsBrewing campaign exceeded expectations — generating 480,334 views, 651,244 impressions, 6,154 engagements, and 1,730 link clicks. The campaign drove 166 new followers during the promotion window at a $4 CPM and $2 CPC, establishing Dr. Tea as a social media presence in Pittsburgh's food scene.
Beyond the campaign, The Stoop delivered a full-service marketing proposal that gave Dr. Tea a clear roadmap for brand identity, quarterly advertising, and ongoing influencer partnerships — positioning them for long-term growth.
Let's create a campaign that gets people talking.