DR. TEA

The Challenge

Dr. Tea was a beloved local bubble tea shop looking to amplify its brand presence and drive foot traffic — especially around key seasonal moments. As a small, family-owned business, they needed a marketing partner who could deliver big results on a lean budget.

The goal was clear: create buzz, build a loyal social following, and establish a scalable marketing foundation that could grow with the business.

Our Approach

The Stoop designed a Valentine's Day influencer campaign — #LoveIsBrewing — that turned Dr. Tea into a must-visit date spot. We paired the campaign with a full-scope brand strategy proposal to set Dr. Tea up for sustained growth.

• Developed the #LoveIsBrewing campaign concept and creative direction
• Sourced and managed local influencers for Valentine's Day content
• Coordinated on-location content shoots at the shop
• Managed all influencer deliverables, timelines, and approvals
• Delivered a comprehensive proposal covering brand identity, social media strategy, quarterly ad campaigns, and influencer marketing
• Provided social media strategy and content calendar framework

The Results

The #LoveIsBrewing campaign exceeded expectations — generating 480,334 views, 651,244 impressions, 6,154 engagements, and 1,730 link clicks. The campaign drove 166 new followers during the promotion window, establishing Dr. Tea as a social media presence in Pittsburgh's food scene.

Beyond the campaign, The Stoop delivered a full-service marketing proposal that gave Dr. Tea a clear roadmap for brand identity, quarterly advertising, and ongoing influencer partnerships — positioning them for long-term growth.