REAL WORK.
REAL RESULTS.
Every case study below is a real engagement for a real client. Fitness facilities, a nonprofit EMS provider, a sports performance clinic, food and landscaping brands, a patient-advocacy business and a historic office building — each one shows how we work, what we built, and what it delivered.
The Portfolio
Real clients. Real stories. Pick one.
X SHADYSIDE
X Shadyside is a family-owned, all-inclusive fitness facility in Pittsburgh's Shadyside neighborhood, operating since 1994. The Stoop built and managed multi-season influencer campaigns — “New Year, New Us” (Q1 2023) and “Fall into Fitness” (Q3 2023) — producing end-to-end influencer activations, content shoots, and a multi-brand strategic partnership with SXP and Lucid Juice. From May to December 2023, The Stoop also ran the gym’s own Instagram.
DR. TEA
Dr. Tea is a family-owned bubble tea shop in Pittsburgh's Shadyside neighborhood. The Stoop executed the #LoveIsBrewing Valentine's Day influencer campaign — coordinating content shoots, managing influencer deliverables, and producing a digital campaign that generated 480,334 views, 651,244 impressions, and 6,154 engagements.
IRON 24
Iron 24 is a fitness facility with locations in Pearland, TX, and Pittsburgh's South Hills. The Stoop delivered content production across both locations — videography, photography, droneography, and educational video — plus activated 12+ local influencers through membership gifting for UGC.
MFPAA
McCandless-Franklin Park Ambulance Authority is a nonprofit 501(c)(3) EMS provider serving McCandless, Franklin Park, Marshall, Pine, and Bradford Woods. The Stoop serves as MFPAA's annual marketing partner — delivering paid media campaigns, video production, direct mail, and social media strategy.
SXP
SXP is a sports performance clinic providing 1-on-1 and group training for athletes. SXP operates inside X Shadyside. The Stoop produced two brand videos and brokered a multi-brand partnership between SXP, X Shadyside, and Lucid Juice.
SYLVAN GARDENS
Sylvan Gardens is a landscaping company based in Ingomar, PA. The Stoop managed their organic social media presence across Facebook and Instagram for 13+ months — producing content, managing themed weekly series, and delivering monthly analytics.
CASE SPECIFIC
MEAL PREP
Case Specific Meal Prep is a Pittsburgh-based meal prep company owned by Vince, with Chef Dom creating personalized dishes. The Stoop managed organic social media for one year — producing content, designing catering menus, and coordinating influencer kitchen collaborations.
TAKE A NURSE
Take a Nurse is a nurse-driven, patient-focused small business in Pittsburgh, PA that helps independent individuals understand and advocate for their medical care. The Stoop designed the brand from the mark up: a stethoscope-and-heart logo in three lockups and five color variants, a seven-color palette, a Norteans and Roboto type system, business cards, letterhead, and a nine-page brand guide, then shot the brand film and photography for the new website.
UNION TRUST
BUILDING
The Union Trust Building is a Flemish Gothic office landmark at 501 Grant Street in downtown Pittsburgh. From October 2023 into 2025, The Stoop ran its Instagram and Facebook: a social media audit, coverage of 15+ tenant events, monthly reels and stories built on recurring series about the building, its staff, and its tenants. We also produced the quarterly tenant newsletter and branded the building’s tenant app.
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