REAL WORK.
REAL RESULTS.
Every case study below is a real engagement for a real client. Fitness facilities, a nonprofit EMS provider, a sports performance clinic, food and landscaping brands — each one shows how we work, what we built, and what it delivered.
The Portfolio
Seven clients. Seven stories. Pick one.
X SHADYSIDE
X Shadyside is a family-owned, all-inclusive fitness facility in Pittsburgh's Shadyside neighborhood, operating since 1994. The Stoop built and managed multi-season influencer campaigns — “New Year, New Us” (Q1 2023) and “Fall into Fitness” (Q3 2023) — producing end-to-end influencer activations, content shoots, social media management, and a multi-brand strategic partnership with SXP and Lucid Juice.
DR. TEA
Dr. Tea is a family-owned bubble tea shop in Pittsburgh's Shadyside neighborhood. The Stoop executed the #LoveIsBrewing Valentine's Day influencer campaign — coordinating content shoots, managing influencer deliverables, and producing a digital campaign that generated 480,334 views, 651,244 impressions, and 6,154 engagements.
IRON 24
Iron 24 is a fitness facility with locations in Pearland, TX, and Pittsburgh's South Hills. The Stoop delivered content production across both locations — videography, photography, droneography, and educational video — plus activated 12+ local influencers through membership gifting for UGC.
MFPAA
McCandless-Franklin Park Ambulance Authority is a nonprofit 501(c)(3) EMS provider serving McCandless, Franklin Park, Marshall, Pine, and Bradford Woods. The Stoop serves as MFPAA's annual marketing partner — delivering paid media campaigns, video production, direct mail, and social media strategy.
SXP
SXP is a sports performance clinic providing 1-on-1 and group training for athletes. SXP operates inside X Shadyside. The Stoop produced two brand videos and brokered a multi-brand partnership between SXP, X Shadyside, and Lucid Juice.
SYLVAN GARDENS
Sylvan Gardens is a landscaping company based in Ingomar, PA. The Stoop managed their organic social media presence across Facebook and Instagram for 9+ months — producing content, managing themed weekly series, and delivering monthly analytics.
CASE SPECIFIC
MEAL PREP
Case Specific Meal Prep is a Pittsburgh-based meal prep company owned by Vince, with Chef Dom creating personalized dishes. The Stoop managed organic social media for one year — producing content, designing catering menus, and coordinating influencer kitchen collaborations.
TAKE A NURSE
Take a Nurse is a nurse-driven, patient-focused small business in Pittsburgh, PA that helps independent individuals understand and advocate for their medical care. The Stoop designed the brand from the mark up: a stethoscope-and-heart logo in three lockups and five color variants, a seven-color palette, a Norteans and Roboto type system, business cards, letterhead, and a nine-page brand guide.
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