SYLVAN GARDENS
Author: Mike Pernice, Founder · Last updated: April 2026
Sylvan Gardens is a premier landscaping company based in Ingomar, PA, specializing in landscape design, installation, and maintenance for residential and commercial clients across the Pittsburgh area. The Stoop managed their organic social media presence across Facebook and Instagram — producing content, managing the community, and delivering monthly analytics — under a long-term retainer.
The Challenge
Sylvan Gardens had built a strong reputation through word-of-mouth and quality craftsmanship — but their social media presence didn't reflect the caliber of their work. They needed a partner who could manage daily social content, showcase their landscape projects, spotlight team members, and build an engaged community on Facebook and Instagram.
Landscape Design & Installation
Fleet & Operations
Our Approach
- Monthly content calendar development for Facebook and Instagram
- Post creation — photography, copy, graphics, and scheduling
- Team member spotlight series (Meet Jesus, Meet John, Meet Lee, Meet Aniceto, etc.)
- Project showcase content — landscape installations, patio transformations, seasonal plantings
- Community management and audience engagement
- Hashtag strategy and platform-specific optimization
- Monthly analytics reporting with performance tracking and insights
- On-location photography and video of landscape projects and fleet operations
Content We Produced
The Results
Over 9+ months of management, The Stoop delivered a combined 38,000+ total impact across Facebook and Instagram, grew the audience by 275 net followers, and produced consistent, professional content that showcased Sylvan Gardens' craftsmanship. The team spotlight series and project showcases became the highest-performing content formats, with posts like 'Meet Jesus,' 'An Incredible Stone Patio Transformation,' and 'Meet the Green Team' driving the strongest engagement. Monthly analytics reporting gave Sylvan Gardens clear visibility into what was working and where to double down.
Monthly Highlights
- April 2024 — 7,578 total impact, +49 IG followers, 977 IG accounts reached
- May 2024 — 7,693 total impact, +13 IG followers, 1,400 IG accounts reached (peak reach)
- June 2024 — 4,902 total impact, +25 IG followers, 535 IG accounts reached
- Q2 Quarterly — 20,173 combined impact, +87 IG followers, 2,912 IG reached
- August 2024 — 4,034 total impact, +18 IG followers, 734 IG accounts reached
- September 2024 — 3,488 total impact, +12 IG followers, 898 IG accounts reached
- October 2024 — 4,432 total impact, +14 IG followers, 807 IG accounts reached
- November 2024 — 2,692 total impact, +8 IG followers, 377 IG accounts reached
- December 2024 — 2,453 total impact, +5 IG followers, 451 IG accounts reached
Full Year Analytical Report
Comprehensive performance report covering the full engagement period — monthly breakdowns, platform comparisons, content analysis, and strategic insights.
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