SYLVAN GARDENS
Author: Mike Pernice, Founder · Last updated: September 2026
Sylvan Gardens is a premier landscaping company based in Ingomar, PA, specializing in landscape design, installation, and maintenance for residential and commercial clients across the Pittsburgh area. The Stoop managed their organic social media presence across Facebook and Instagram — producing content, managing the community, and delivering monthly analytics — under a long-term retainer.
The Challenge
Sylvan Gardens had built a strong reputation through word-of-mouth and quality craftsmanship — but their social media presence didn't reflect the caliber of their work. They needed a partner who could manage daily social content, showcase their landscape projects, spotlight team members, and build an engaged community on Facebook and Instagram.
Landscape Design & Installation
Project showcase content shot on location for residential and commercial clients across the Pittsburgh area, produced for the monthly Facebook and Instagram content calendar.
Want your projects photographed and turned into a monthly content calendar?
Plan Your Content ShootFleet & Operations
On-location brand photography of the Sylvan Gardens fleet and crews at work. The team member spotlight series — Meet Jesus, Meet John, Meet Lee, Meet Aniceto, and more — became one of the highest-performing content formats of the engagement.
Need brand photography that puts your people and equipment front and center?
Book a Brand ShootFacebook & Instagram Retainer
A long-term retainer covering the full organic social workflow for Facebook and Instagram — from the monthly calendar and post creation through community management and analytics reporting.
9-Month Performance Report
Comprehensive performance report covering the full engagement period — monthly breakdowns, platform comparisons, content analysis, and strategic insights.
Need a partner to run your Facebook and Instagram every month?
Plan Your Social RetainerB-Roll & Brand Video
Video shot on location at landscape projects and fleet operations — team b-roll, a spring cleanup, and brand footage of the logo on the truck — produced for the Facebook and Instagram content calendar alongside photography, copy, and graphics.
Want b-roll and brand video shot on your own job sites?
Plan Your Video ShootOur Process
Content Calendar
Monthly content calendar development for Facebook and Instagram, with hashtag strategy and platform-specific optimization built in.
Content Production
On-location photography and video of landscape projects and fleet operations, then post creation — photography, copy, graphics, and scheduling.
Community & Storytelling
Team member spotlights and project showcases, backed by community management and audience engagement.
Monthly Analytics
Monthly analytics reporting with performance tracking and insights — total impact, IG followers gained, and IG accounts reached, tracked month over month from April to December 2024, then rolled into a full-year report through April 2025.
Consistent Content, Measurable Growth
Over the first nine months of management, The Stoop delivered a combined 38,000+ total impact across Facebook and Instagram and produced consistent, professional content that showcased Sylvan Gardens' craftsmanship.
The team spotlight series and project showcases became the highest-performing content formats, with posts like 'Meet Jesus,' 'An Incredible Stone Patio Transformation,' and 'Meet the Green Team' driving the strongest engagement. Monthly analytics reporting gave Sylvan Gardens clear visibility into what was working and where to double down.
Monthly Highlights
- April 2024 — 7,578 total impact, 977 IG accounts reached
- May 2024 — 7,693 total impact, 1,400 IG accounts reached (peak reach)
- June 2024 — 4,902 total impact, 535 IG accounts reached
- Q2 2024 subtotal (Apr–Jun) — 20,173 combined impact, 2,912 IG accounts reached
- August 2024 — 4,034 total impact, 734 IG accounts reached
- September 2024 — 3,488 total impact, 898 IG accounts reached
- October 2024 — 4,432 total impact, 807 IG accounts reached
- November 2024 — 2,692 total impact, 377 IG accounts reached
- December 2024 — 2,453 total impact, 451 IG accounts reached
The full-year report told the bigger story. From April 2024 through April 2025, compared with the year before The Stoop took over (March 2023 to March 2024), Instagram reached 6,690 accounts, up from 575, and content interactions rose from 47 to 1,785. On Facebook, reach grew from 2,022 to 4,674 accounts, interactions from 61 to 1,189, and page visits from 1,713 to 6,491. Net follower gain rose from 43 to 181 across the two platforms: 34 to 95 on Facebook and 9 to 86 on Instagram. Over the year, the content drew 30,257 views on Facebook and 22,872 on Instagram.
Full Year vs. the Year Before
- Instagram accounts reached — 575 → 6,690 (11.6x)
- Instagram content interactions — 47 → 1,785
- Instagram profile visits — 962 → 1,198
- Facebook accounts reached — 2,022 → 4,674 (2.3x)
- Facebook content interactions — 61 → 1,189
- Facebook page visits — 1,713 → 6,491 (3.8x)
- Net follower gain — 43 → 181 (Facebook 34 → 95, Instagram 9 → 86)
- Views, April 2024 – April 2025 — 30,257 on Facebook, 22,872 on Instagram
Read the full breakdown on the blog: 9 months of organic social: growing a landscaping business on Instagram
Questions About This Project
What results did Sylvan Gardens see? +
38,000+ total impact across Facebook and Instagram and a peak Instagram reach of 1,400 in May 2024 over the first nine months of management. Over the full year from April 2024 to April 2025, compared with the year before, Instagram reach grew from 575 to 6,690 accounts, Facebook reach from 2,022 to 4,674, and net follower gain from 43 to 181.
What did the retainer include? +
Project and brand photography, Facebook and Instagram management, community management, monthly analytics reporting, and b-roll and brand video production.
Who is Sylvan Gardens? +
Sylvan Gardens is a landscaping company based in Ingomar, PA that designs, installs, and maintains landscapes for residential and commercial clients across the Pittsburgh area.
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