SXP
Author: Mike Pernice, Founder · Last updated: September 2026
SXP is a sports performance clinic providing personalized 1-on-1 and group training for athletes at the high school, college, and professional levels. Located within X Shadyside in Pittsburgh, SXP operates as its own business venture. The Stoop produced two brand videos for SXP's website and social media presence, and brokered a multi-brand partnership between SXP, X Shadyside, and Lucid Juice.
The Challenge
SXP needed professional video content that communicated their training philosophy and facility to potential athletes and their families. As a sports performance clinic operating within X Shadyside, they also needed to establish their own distinct brand identity. The Stoop produced two brand videos and brought SXP into a multi-brand partnership that created cross-promotional value for everyone involved.
Talking Head & Website Intro
Two brand videos produced for SXP's website and social media presence — a talking-head video and a website intro with logo — giving a clinic operating inside X Shadyside a visual identity of its own.
Need brand videos built for your website hero and social channels?
Plan Your Brand VideoSXP × X Shadyside × Lucid Juice
The Stoop brokered a multi-brand partnership between SXP, X Shadyside, and Lucid Juice. What it delivered: member discounts at Lucid Juice for SXP and X Shadyside members, and cross-promotional value across all three Pittsburgh businesses.
Share a building, a member base, or a neighborhood with another brand? We'll broker the partnership.
Broker a PartnershipOur Process
The Brief
Communicate SXP's training philosophy and facility to potential athletes and their families, and give a clinic inside a larger facility a brand identity of its own.
Video Production
Produced two brand videos showcasing SXP's training facility and philosophy — a talking-head video and a website intro with logo.
Delivery
Delivered both videos optimized for website hero placement and social media distribution.
Partnership Brokering
Brokered a three-way partnership between SXP, X Shadyside, and Lucid Juice built on member discounts and cross-promotion.
A Distinct Brand & a Tangible Member Benefit
The two brand videos gave SXP a professional visual identity for their website and social channels, helping them stand out as a distinct brand within X Shadyside's facility. The multi-brand partnership with Lucid Juice created a tangible member benefit — discounted juice for SXP and X Shadyside members — while opening cross-promotional opportunities across all three brands.
Read the full breakdown on the blog: How to build cross-brand partnerships that actually work
Questions About This Project
What did The Stoop produce for SXP? +
Two brand videos, a talking-head piece and a website intro with logo, delivered for website hero placement and social media distribution.
What is the SXP, X Shadyside, and Lucid Juice partnership? +
A three-way partnership The Stoop brokered that gives SXP and X Shadyside members discounts at Lucid Juice and opens cross-promotion across all three Pittsburgh businesses.
Who is SXP? +
SXP is a sports performance clinic inside X Shadyside in Pittsburgh, offering personalized 1-on-1 and group training for high school, college, and professional athletes.
Ready to give your brand its own identity?
Let's produce the videos and broker the partnership to get you there.
